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A Q&A with Rachael Galperin, Director of Media Strategy

How to Optimize Your Super Bowl Campaign Spending

The Low Down on Google Innovations

The Sightly family is growing and we couldn’t be happier.

Three Recent Google Stats You Need to Know...

Take Me on a Journey: Achieving Customer Lifetime Value

When QSRs Put Location and Video on the Menu, Diners Drive In

Financial Marketers Get Credit for Using Video

How to Convert Car Shoppers to Buyers with Video

For Retail, the Secret is Location, Location, Location

Narrowcasting + Broadcasting = Increased Relevancy

Mobile Video: Get Your Growth Engine in Gear

Google is Moving Away From Last Click Attribution. Here’s Our Take.

One Person’s View is Another Person’s Viewability

How Performance Video Both Follows and Breaks Daypart Norms

5 Ways Performance Video Connects Brands with Local Audiences

YouTube on the Wall in Your Living Room

Why YouTube’s Value Isn’t Just Viral Videos

From Lasagna to Targeting: It’s All Covered During Sightly’s Feature on Ad Podcast

Content Explosion: The Playbook

Step Up on Performance Video

Performance Video 101

Evolution of TV Measurement, #TheStruggleisReal

Why Brands Pre-Gamed the Super Bowl

How EYES Becomes $$$$ With Performance Video

Digital Video: The Unsung Hero of CES

Baby Boomers and YouTube: The New (and Unexpected!) Demo

4 Digital Video Techniques Retailers Must Deploy this Holiday Season

Out of the Fog, Into the Holiday Season

Multicultural Audiences Spend More Time with Digital Video than General Population

Mobile Video is Growing Faster Than You Think

Full Funnel Power: YouTube TrueView Campaigns Drive Awareness, Consideration and Intent

Personalized Video Ads: The Art of Being Relevant

Video Advertising's MVM (Most Valuable Metric) You Probably Don't Know About

How Smart Media Planners & Brand Managers Do Video

RIP, CPMs

Three Things You Should Look For in a Video Ad Provider

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