Video ad personalization can boost response rates by as much as 200%.
In other words, “version-izing” online video commercials for each of your line items—locations, personas, product offers, etc.—greatly increases the relevance of your message, engages viewers and gets them to act.
Fast & Easy Version-izing
New technology allows you to cost-effectively create “master” commercials with variable elements in them and then produce hundreds of versions with text, graphics, photos—even video clips—specific to each line.
Variable elements can include:
- Addresses,
- Maps,
- Photos of storefronts or retail locations,
- Pictures of managers or agents,
- Deals/offers/specials and calls to action,
- Affinities such as licensed sports team logos,
- Different products for different regions or personas, or
- Different spokespersons for different personas, etc.
Of course, once you’ve personalized your video ads, you need to deliver them to those locations and customer segments precisely and cost-effectively. (We call this "hyper-targeted delivery.")
Imagine the Possibilities for you Brand
This technology is ushering in new creative opportunities for brand marketers and their agencies, such as being able to:
- Easily and cost-effectively A/B test different creative and offers,
- Run different deals/specials at different times of day or swap them out across all locations weekly, monthly, quarterly, etc.,
- Count down days to the end of a promotion, a holiday or other event,
- Feature different products or services in different locations based on inventory, manufacturer incentives, climate, culture, popularity, etc.
View Some Personalized Clips
Take a look at this short reel with a few clips of personalized video ads we've produced:
Get a handy list of the four high-level steps we follow to personalize your video ads plus, get the four best practices for creating online commercials that drive personalization.
Download our Video Ad Personalization Checklist.