Most agencies and brands are still way more comfortable with planning TV ad campaigns than online video ad campaigns. Let's face it, TV has been king forever; video is the upstart.
But as more and more big dollars shift from single to multi-screen, savvy planners and managers are learning to help their brands leverage the huge advantages of video.
It all starts with strategy
...just to name a few.
We've packaged up all the strategic considerations for video advertising in this sweet infographic entitled, Strategic Eye Command - Video Ad Strategy For Media Professionals & Brand Managers. Just click the button to get your copy: