Did you know that more than 80% of all mobile consumers now use their devices to watch video?
You might also be surprised to learn that more people watch YouTube videos on mobile devices in the U.S. each month than watch TV on any cable network. After Facebook, YouTube is the most popular mobile app—scoring nearly 100 million unique viewers each month in the U.S.
Topics: Multi-Screen Reach, Programmatic Media Buying, Mobile Video, YouTube Advertising
Would you like to know what goes into perfectly executed online video advertising campaigns? This is a glimpse not every video provider will give you.
Curious how to vet all the different video ad providers out there?
Want to know precisely what goes into killer video ad campaigns?
Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, Mobile Video, Video Ad Viewability, YouTube Advertising
Brand advertisers and their agencies have caught on in a big way to the massive audience shift that’s been occurring over the past 24 months from TV to multi-screen video.
In fact, a recent survey found that 70% have shifted TV ad money to video this year, including 35% of them that have shifted more than 40% of their TV ad budgets.1
Topics: Video Advertising, Multi-Screen Reach, Programmatic Media Buying, Mobile Video, YouTube Advertising
The industry discussion over video ad viewability has been intensifying for several months now.
The most recent uproar is over whether two of the largest content publishers in the world—YouTube and Facebook—will allow third parties to verify viewability in their proprietary ad networks.
A few big brands are saying they will refuse to advertise with them if they don't.
Topics: Video Advertising, Audience Micro-Targeting, Programmatic Media Buying, Mobile Video, Video Ad Viewability
A few weeks back, we posted the first part of this article, “Why Your Mobile Strategy Should Include YouTube Ads,” where we made the case that, because YouTube mobile apps are at the top of a couple key categories (apps installed and most used), incorporating YouTube mobile video advertising into your mobile media plans is a no-brainer.
Now, here are four more compelling reasons why you should absolutely include YouTube advertising in your mix if mobile is a focus for your brand—or your clients’ brands. (They’re all contained in a free, shareable info graphic, too.)
Topics: Video Advertising, Multi-Screen Reach, Mobile Video
When brands and agencies talk about their mobile ad strategies, most of the time they mean display and search. Let’s face it, mobile publishers’ ad inventories haven’t exactly been rife with video units.
But there is one video ad option that stands out as a prime choice for mobile marketers—YouTube.
Topics: Video Advertising, Multi-Screen Reach, Mobile Video
