Three judges who gave the Local Search Association's Ad to Action Innovation Award to Sightly's TargetView™ local video advertising platform comment on the technology and what impressed them most about it. The Local Search Association announced winners of its inaugural Ad to Action Award competition at its recent annual conference. Judges included Matt Picheny, Group Program Director at MRY agency, Greg Sterling, Senior Analyst at Opus Research and Peter Minnium, Head of Brand Initiatives at Interactive Advertising Bureau (IAB).
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