Google Case Study features Sightly and Nationwide Insurance
Sightly’s recent YouTube video advertising campaign for Nationwide Insurance is the subject of a new case study by Google.
Nationwide is a client of Sightly’s digital marketing agency partner, Marquette Group. The agency wanted to provide Nationwide with strong local versions of the company’s national TV campaigns that both leverage the brand and connect viewers in a more relevant way to the agents in their areas.
The case study showcases a major brand creating national branding at the local level and includes highlights of how Sightly:
- Created personalized Nationwide video ads—“local web commercials”—for each select Nationwide Insurance agent using the agent’s photo, a map pinpointing the office location, plus his or her contact information.
- Used advanced segmentation best practices to target viewing audiences in each agent’s local market.
- Launched, managed and optimized campaigns in each local market.
Sightly’s key value propositions include enabling brands and agency partners to scale like this, creating multiple versions of ads and campaigns, precisely targeting audiences and locations, all the while analyzing results and optimizing elements to improve performance and lower costs.
Click the button to get a copy of the complete Google case study and all the details of the YouTube national branding campaign at the local level for select Nationwide Insurance agents.