Video ad personalization can boost response rates by as much as 200%.
In other words, “version-izing” online video commercials for each of your locations and/or customer segments greatly increases the relevance of your message, engages viewers and gets them to take action.
Fast & Easy Version-izing
New technology allows you to cost-effectively create “master” commercials with variable elements in them and then produce thousands of versions with text, graphics, photos—even video clips—specific to each location and/or audience target.
Variable elements can be things like:
- Addresses
- Maps
- Photos of storefronts or shops
- Pictures of managers or agents
- Deals/offers/specials and calls to action
- Customer testimonial clips
- Product images for different climates or personas
- Spokespersons for different age groups or genders, etc.
In the example shown here, the variable elements in the frame at this point in the video commercial include the photo and name of the local financial advisor, the location name and phone number, and the offer/call to action over the video frame.
Of course, once you’ve personalized your video ads, you need to deliver them to those locations and customer segments precisely and cost-effectively. (We call this "micro-targeted delivery.")
Imagine the Possibilities for Your Brand
This technology is ushering in new creative opportunities for brand marketers and their agencies, such as being able to:
- Easily and cost-effectively A/B test different creative for different audiences
- Run different deals/specials at different times of day or swap them out across all locations weekly, monthly, quarterly, etc.
- Feature different products or services in different locations based on inventory, manufacturer incentives, climate, culture, popularity, etc.
View Some Personalized Ad Clips
Take a look at this short reel with a few clips of personalized video ads we've produced:
Ad personalization is one of the key components of a successful video ad program that drives awareness and engagement on all screens—along with micro-targeted delivery and campaign automation.
Download Our Video Ad Personalization Checklist
Get a handy list of the four high-level steps we follow to personalize your video ads plus, get the four best practices for creating online commercials that drive personalization.