Viewability is a concern for many of the CMOs and media planners we speak with. But what exactly is viewability and how can you ensure your ads are actually viewed by your intended audience? Watch this short video for some insights:
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Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Programmatic Media Buying, Campaign Automation
Top Agency Group Says Move TV Dollars to Video Ads
Video advertising has been buzzing around the brand agency world for a few years now, pestering account supervisors and media buyers who, in large part, have brushed it off since video ad technology and metrics didn’t quite fit into the way things had been done for decades in the single-screen TV advertising ecosystem.
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Topics: Video Advertising, Multi-Screen Reach, Programmatic Media Buying