Most agencies and brands are still way more comfortable with planning TV ad campaigns than online video ad campaigns. Let's face it, TV has been king forever; video is the upstart.

Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Audience Micro-Targeting, Hyper-Local Delivery, YouTube Advertising, Uncategorized

Did you know that more than 80% of all mobile consumers now use their devices to watch video?

You might also be surprised to learn that more people watch YouTube videos on mobile devices in the U.S. each month than watch TV on any cable network. After Facebook, YouTube is the most popular mobile app—scoring nearly 100 million unique viewers each month in the U.S.

Topics: Multi-Screen Reach, Programmatic Media Buying, Mobile Video, YouTube Advertising

Most agencies and brands are still way more comfortable with planning TV ad campaigns than online video ad campaigns. Let's face it, TV has been king forever; video is the upstart.

But as more and more big dollars shift from single to multi-screen, savvy planners and managers are learning to help their brands leverage the huge advantages of video.

Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Audience Micro-Targeting, Hyper-Local Delivery, YouTube Advertising

We're huge proponents of YouTube's TrueView skippable video ad format because it delivers exceptional benefits to advertisers and agencies—e.g., they pay only for completed views, and gain near 100% viewability plus significant brand lift in almost every campaign.

That's why we saw Google's recent announcement as big news for us and the video advertising industry.

On Thursday, Neal Mohan, VP, Display & Video Advertising wrote that Google will no longer support buying YouTube advertising through the DoubleClick AdExchange (AdX) as of the end of this year.

Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Campaign Automation, Video Ad Viewability, YouTube Advertising

The short answer is: when it's a completed view.

Recent changes to YouTube’s TrueView in-stream video ads are designed to:

1. Ensure that measured clicks are deliberate—i.e., when viewers click, it’s clear they want to respond to your call to action, and
2. Assign value to those deliberate clicks similar to the value of completed views when it comes to viewer interest and engagement with your message.

Topics: Video Advertising, Multi-Screen Reach, Video Ad Viewability, YouTube Advertising

Online video advertising growth is rapidly accelerating this year, with U.S. advertisers expected to spend more than $7 billion on video for the first time ever.

That's a 34% increase over 2014. (See infographic for spend breakdown by industry.)

In the first half of 2015, we saw many advertisers shift from one of these categories to another....

Topics: Video Advertising, Multi-Screen Reach, Programmatic Media Buying, Video Ad Viewability, YouTube Advertising

We've analyzed dozens of video advertising research studies, reviewed many video campaign RFPs—and interviewed scores of brand advertisers and agencies to find out what they want.

Now we want to know what you think.

Topics: Video Advertising, Multi-Screen Reach, Audience Micro-Targeting, Video Ad Viewability

Would you like to know what goes into perfectly executed online video advertising campaigns? This is a glimpse not every video provider will give you.

Curious how to vet all the different video ad providers out there?

Want to know precisely what goes into killer video ad campaigns?

Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, Mobile Video, Video Ad Viewability, YouTube Advertising

Brand advertisers and their agencies have caught on in a big way to the massive audience shift that’s been occurring over the past 24 months from TV to multi-screen video.

In fact, a recent survey found that 70% have shifted TV ad money to video this year, including 35% of them that have shifted more than 40% of their TV ad budgets.¹

Topics: Video Advertising, Multi-Screen Reach, Programmatic Media Buying, Mobile Video, YouTube Advertising

In the first three articles of this series, we discussed how correctly planning and buying video advertising can triple the value of your media spend, i.e., deliver $300K value for every $100K you invest. To recap:

• Buy completed views, not impressions. That way, you can guarantee you get 100% direct return on ad spend (ROAS). Otherwise, your direct ROAS could average 40% or lower.
• Measure and value partial views. When you buy the right inventory on cost-per-completed-view (CPCV), the value of free partial views usually equals 110% to 175% of ad spend.
• Measure and value the “multiplier effect.” When you benchmark and measure brand lift and the effects on all your paid, earned and owned media, video ad campaigns return an extra 100% or more of added value.

Now, here’s the kicker…the 4 Ws of video ad value. Let's see how they add priceless value

Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Intelligent Optimization, Programmatic Media Buying, Micro-Targeted Delivery, Video Ad Viewability