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No-Brainer Mobile Video Advertising

Posted by Robert Helstrom on Oct 8, 2015 1:06:00 PM

no brainer mobile video advertisingDid you know that more than 80% of all mobile consumers now use their devices to watch video?

You might also be surprised to learn that more people watch YouTube videos on mobile devices in the U.S. each month than watch TV on any cable network. After Facebook, YouTube is the most popular mobile app—scoring nearly 100 million unique viewers each month in the U.S.

The $25 billion mobile ad gap

Sightly-No-Brainer-Mobile-Advertising-600px.jpgMobile has certainly helped drive the audience shift to online video, but advertisers have been slow to catch up. Currently, there is a huge gap between the time people spend on mobile and the dollars advertisers spend on mobile advertising.

VC Mary Meeker recently said that the gap represented a $25 billion opportunity for shifting print and TV dollars to target the new mobile audience.

Get our No Brainer Mobile Video Advertising infographic and discover the compelling stats driving this opportunity and the no brainer way to take advantage of it:

 


Introducing all-mobile TrueView campaigns

Now, you can simply and safely shift ad dollars to mobile with campaigns that focus all or a specific portion of your spend on YouTube TrueView video ads.

TrueView is YouTube's premium ad format and Sightly does TrueView better than anyone. Contact us today to learn more.

Topics: Multi-Screen Reach, Programmatic Media Buying, Mobile Video, YouTube Advertising

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