What should you look for when it comes to a video advertising solution?
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Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, YouTube Advertising, Uncategorized
Why do most video ad campaigns lack innovative strategy?
Maybe it's because many advertisers still think of video only in legacy TV terms and miss the opportunities to leverage the unique and powerful features of video advertising.
Here's an example of one that didn't.
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Topics: Video Advertising, Personalized Video Ads, Hyper-Local Delivery, Micro-Targeted Delivery, YouTube Advertising, TrueView
Would you like to know what goes into perfectly executed online video advertising campaigns? This is a glimpse not every video provider will give you.
Curious how to vet all the different video ad providers out there?
Want to know precisely what goes into killer video ad campaigns?
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Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, Mobile Video, Video Ad Viewability, YouTube Advertising
What should you look for when it comes to a video advertising solution?
There seems to be a lot of confusion about what to expect from video, especially as it differs from other media you may buy such as TV and digital display. And with every new buzzword that emerges, it becomes harder to distinguish which factors matter most in choosing a video ad provider.
To help de-clutter the process, we've put together a list of 10 things you should look for—based on our research into what advertisers and agencies want—and packaged them in new video advertising playbook.
Here are three of the 10 things you should look for in a video ad provider....
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Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, YouTube Advertising
In the first three articles of this series, we discussed how correctly planning and buying video advertising can triple the value of your media spend, i.e., deliver $300K value for every $100K you invest. To recap:
- Buy completed views, not impressions. That way, you can guarantee you get 100% direct return on ad spend (ROAS). Otherwise, your direct ROAS could average 40% or lower.
- Measure and value partial views. When you buy the right inventory on cost-per-completed-view (CPCV), the value of free partial views usually equals 110% to 175% of ad spend.
- Measure and value the “multiplier effect.” When you benchmark and measure brand lift and the effects on all your paid, earned and owned media, video ad campaigns return an extra 100% or more of added value.
Now, here’s the kicker…the 4 Ws of video ad value. Let's see how they add priceless value
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Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Intelligent Optimization, Programmatic Media Buying, Micro-Targeted Delivery, Video Ad Viewability
Online video advertising is the fastest growing digital media, with worldwide revenues projected to hit $5 billion next year. This growth has created a lot of opportunities but also a lot of confusion.
One area of confusion for advertisers and agencies is just what to ask for in an online video advertising RFP. As a result, many RFPs are not as specific as they could be or they tend to fall back on familiar approaches that have worked for years with TV and traditional digital media.
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Topics: Video Advertising, Personalized Video Ads, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, Video Ad Viewability
In a recent survey of advertising agencies, Response and Brand Lift were the second and third most valuable results they wanted from online video advertising campaigns. (See the first article in this series for an in depth discussion of the number one most valuable result—Completed Views.)
Here in Part 3 of our series, we’re going show you how to get your online video campaigns to drive so much added value from response and brand lift that it helps triple your Return on Ad Spend (ROAS) or more.
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Topics: Video Advertising, Personalized Video Ads, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, Video Ad Viewability
Programmatic buying, in its simplest form, is the automated real-time bidding and purchasing of digital advertising inventory. It is a powerful tool, but a relatively dumb one—a "go fetch" mechanism designed to buy digital media at the lowest bid for a broadly defined target audience.
But, as video reshapes the digital landscape before our eyes, the requirements for programmatic buying are also rapidly evolving.
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Topics: Video Advertising, Personalized Video Ads, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery