In Part 1 of this article series, we told you the first step to getting triple the value (or more) for your online video ad media spend was to buy completed views instead CPMs.

Buying completed views provides exceptional value because you only pay when people watch your full commercial.

It’s even more valuable when viewers choose to watch your full ad vs. being forced to watch it, like with YouTube's TrueView video ads, which are skippable after five seconds. Viewers who choose to watch your ad are 75% more engaged with your message than when they're forced to watch. And that translates into taking more action—searching, following, and ultimately, buying.

This is Part 1 of a four-part series of articles that chronicles how brand strategists and media planners can achieve 3x-plus return on their media buys through well-managed online video advertising campaigns.

A few months ago, we released a "Tipping Point Alert" about ad industry movers and shakers that are shifting significant dollars from TV and other media budgets to online video ads. Now let's explore how you can turn every one of those shifting dollars into three or more in ROI.