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How EYES Becomes $$$$ With Performance Video

Posted by Robert Helstrom on Feb 7, 2017 7:04:49 AM

If Video Equals Sales, Then Performance-Based Video Equals MORE Sales

How to Amplify Sales from Digital Video with Performance-Based Strategy

Video is an essential part of converting shoppers to buyers. The data speaks for itself. According to a study conducted by Brightcove, almost half (46%) of consumers made a purchase as a result of watching a brand video on social media. And three-quarters (74%) say there is a connection between watching a video on social media and their purchasing decision making process.


While Madison Avenue and Main Street marketers recognize the essential role of video, they still are finding the right way to approach it.

Enter: “Performance Video.”

Performance video is the idea of placing video ads where they are most likely to connect with the viewers who want to see them, as well as to deliver to the brand the audience it seeks. Here are some ways a performance-based strategy can help amplify the potential of video’s impact on purchasing decisions:

  1. Personalize and Localize: Personalizing video content by location or message at scale delivers excellent efficiency – and sales results.
  2. Be Brand Safe: Digital video inventory in a programmatic environment can quickly become an unchecked Wild West. Performance-based strategy ensures brand safety.
  3. Verify: With a performance-based approach, third-party verification of your campaign confirms it is delivering the audience you need.

Eight in ten (79%) of respondents in the Brightcove survey agreed that video is the easiest way to get to know a brand online. But the reality is that video-based brand stories are an essential part of doing business today. A performance-based approach could amp-up your sales more.

SOURCE: Brightcove, The Science of Social Video, 2016

Topics: Adtech, Local, Martech, Performance Video, Uncategorized, Video, Video at Scale

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