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Multicultural Audiences Spend More Time with Digital Video than General Population

Posted by Robert Helstrom on Nov 2, 2016 3:00:08 PM

Insightly-REVISED-11.2Online video consumption is high among multicultural audiences, according to eMarketer. The general population spends 12 hours 13 minutes viewing online video in an average month. But for multicultural audiences, this is much greater – African-Americans spend about 44% more hours on online video monthly, and Asian Americans spend about 27% more hours.

Sightly Social Media SamplesSo, what does this mean for digital video?

According to the Google Multicultural Insights report from 2016, YouTube has wide reach among diverse audiences. Eighty-eight percent of Hispanics watch YouTube, as do 72% of African Americans and 79% of Asian Americans.

Sightly - Data ChartsAltogether, the case is strong for using digital video to target ethnic audiences. And, the desire is there too — with strong spending power today and in the future, now is the time to take video ad action.

Learn more about how.

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