Our most recent article highlighted how to run video ad campaigns that reach target viewers in every part of the purchase funnel.
Why is this important?
Because, at any given moment, your target audience is spread throughout the different funnel phases.
Running broad awareness campaigns will invariably reach a handful of viewers further along in the purchase journey.
But you can only impact the full-funnel with your ad if you use specific media and/or targeting strategies.
Also, like most advertisers, you want your dollars to be as effective as possible.
A ONE-STOP-SHOP DREAM COME TRUE
Driving awareness, consideration and purchase intent with a single medium is like a one-stop-shop dream come true.
Digital video ad campaigns—especially YouTube TrueView—are uniquely suited for full-funnel targeting and reach, if you know how to build, manage and optimize them.
Get this free, shareable infographic that shows how YouTube TrueView ad campaigns rock the full purchase funnel and then contact us with questions, or to set up a demo of our platform.