Would you like to know what goes into perfectly executed online video advertising campaigns? This is a glimpse not every video provider will give you.
Curious how to vet all the different video ad providers out there?
Want to know precisely what goes into killer video ad campaigns?
Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, Mobile Video, Video Ad Viewability, YouTube Advertising
What should you look for when it comes to a video advertising solution?
There seems to be a lot of confusion about what to expect from video, especially as it differs from other media you may buy such as TV and digital display. And with every new buzzword that emerges, it becomes harder to distinguish which factors matter most in choosing a video ad provider.
To help de-clutter the process, we've put together a list of 10 things you should look for—based on our research into what advertisers and agencies want—and packaged them in new video advertising playbook.
Here are three of the 10 things you should look for in a video ad provider....
Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, YouTube Advertising
Brand advertisers and their agencies have caught on in a big way to the massive audience shift that’s been occurring over the past 24 months from TV to multi-screen video.
In fact, a recent survey found that 70% have shifted TV ad money to video this year, including 35% of them that have shifted more than 40% of their TV ad budgets.1
Topics: Video Advertising, Multi-Screen Reach, Programmatic Media Buying, Mobile Video, YouTube Advertising
What do advertisers want when it comes to video?
To answer that question and ultimately inform our video ad platform, we distilled dozens of research studies, video campaign RFPs and scores of our own interviews with brand advertisers and agencies.
Here are a few highlights of what we found....
Topics: Video Advertising, Audience Micro-Targeting, Video Ad Viewability
The industry discussion over video ad viewability has been intensifying for several months now.
The most recent uproar is over whether two of the largest content publishers in the world—YouTube and Facebook—will allow third parties to verify viewability in their proprietary ad networks.
A few big brands are saying they will refuse to advertise with them if they don't.
Topics: Video Advertising, Audience Micro-Targeting, Programmatic Media Buying, Mobile Video, Video Ad Viewability
In the first three articles of this series, we discussed how correctly planning and buying video advertising can triple the value of your media spend, i.e., deliver $300K value for every $100K you invest. To recap:
Now, here’s the kicker…the 4 Ws of video ad value. Let's see how they add priceless value
Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Intelligent Optimization, Programmatic Media Buying, Micro-Targeted Delivery, Video Ad Viewability
Online video advertising is the fastest growing digital media, with worldwide revenues projected to hit $5 billion next year. This growth has created a lot of opportunities but also a lot of confusion.
One area of confusion for advertisers and agencies is just what to ask for in an online video advertising RFP. As a result, many RFPs are not as specific as they could be or they tend to fall back on familiar approaches that have worked for years with TV and traditional digital media.
Topics: Video Advertising, Personalized Video Ads, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, Video Ad Viewability
In a recent survey of advertising agencies, Response and Brand Lift were the second and third most valuable results they wanted from online video advertising campaigns. (See the first article in this series for an in depth discussion of the number one most valuable result—Completed Views.)
Here in Part 3 of our series, we’re going show you how to get your online video campaigns to drive so much added value from response and brand lift that it helps triple your Return on Ad Spend (ROAS) or more.
Topics: Video Advertising, Personalized Video Ads, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, Video Ad Viewability
A few weeks ago, we claimed CPMs were dead as effective media buying units for online video. (“RIP, CPMs” Mar 12, 2015)
Now, Google has given a big boost to that notion by going all in for Cost-Per-Completed-View (CPCV) media buying, which we’ve long championed. The company just announced that YouTube will roll out purchasing of TrueView via its demand-side platform, (DSP) DoubleClick Bid Manager (DBM) in coming months.
Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation
In Part 1 of this article series, we told you the first step to getting triple the value (or more) for your online video ad media spend was to buy completed views instead CPMs.
Buying completed views provides exceptional value because you only pay when people watch your full commercial.
It’s even more valuable when viewers choose to watch your full ad vs. being forced to watch it, like with YouTube's TrueView video ads, which are skippable after five seconds. Viewers who choose to watch your ad are 75% more engaged with your message than when they're forced to watch. And that translates into taking more action—searching, following, and ultimately, buying.
Topics: Video Advertising, Programmatic Media Buying, Video Ad Viewability
