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The End of Annoying Commercials is Near

Posted by Robert Helstrom on Jan 19, 2015 1:25:00 PM

It's a common lament heard around the world:

"Not THIS dumb commercial again!"

Just what is it about most commercials that make them so annoying?

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Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Campaign Automation

Personalized Video Ads: The Art of Being Relevant

Posted by Robert Helstrom on Jan 8, 2015 3:47:00 PM

Video ad personalization can boost response rates by as much as 200%. 

In other words, “version-izing” online video commercials for each of your locations and/or customer segments greatly increases the relevance of your message, engages viewers and gets them to take action.

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Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting

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