We've analyzed dozens of video advertising research studies, reviewed many video campaign RFPs—and interviewed scores of brand advertisers and agencies to find out what they want.

Now we want to know what you think.

Topics: Video Advertising, Multi-Screen Reach, Audience Micro-Targeting, Video Ad Viewability

Would you like to know what goes into perfectly executed online video advertising campaigns? This is a glimpse not every video provider will give you.

Curious how to vet all the different video ad providers out there?

Want to know precisely what goes into killer video ad campaigns?

Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, Mobile Video, Video Ad Viewability, YouTube Advertising

What should you look for when it comes to a video advertising solution?

There seems to be a lot of confusion about what to expect from video, especially as it differs from other media you may buy such as TV and digital display. And with every new buzzword that emerges, it becomes harder to distinguish which factors matter most in choosing a video ad provider.    

To help de-clutter the process, we've put together a list of 10 things you should look for—based on our research into what advertisers and agencies want—and packaged them in new video advertising playbook.

Here are three of the 10 things you should look for in a video ad provider....

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, YouTube Advertising

What do advertisers want when it comes to video?

To answer that question and ultimately inform our video ad platform, we distilled dozens of research studies, video campaign RFPs and scores of our own interviews with brand advertisers and agencies.

Here are a few highlights of what we found....

Topics: Video Advertising, Audience Micro-Targeting, Video Ad Viewability

The industry discussion over video ad viewability has been intensifying for several months now.

The most recent uproar is over whether two of the largest content publishers in the world—YouTube and Facebook—will allow third parties to verify viewability in their proprietary ad networks.

A few big brands are saying they will refuse to advertise with them if they don't.

Topics: Video Advertising, Audience Micro-Targeting, Programmatic Media Buying, Mobile Video, Video Ad Viewability

A few weeks ago, we claimed CPMs were dead as effective media buying units for online video. (“RIP, CPMs” Mar 12, 2015)

Now, Google has given a big boost to that notion by going all in for Cost-Per-Completed-View (CPCV) media buying, which we’ve long championed. The company just announced that YouTube will roll out purchasing of TrueView via its demand-side platform, (DSP) DoubleClick Bid Manager (DBM) in coming months. 

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation

A Measure of Quantity, not Quality

A CPM is a media measure that values the cost-per-mille (or cost-per-thousand impressions) for an ad campaign buy. 

It’s a legacy from radio and TV advertising. Networks estimated the size of their audiences so they could calculate how many times ads were exposed to listeners and viewers (impressions) and place a dollar value on that number (CPMs).

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Programmatic Media Buying, Campaign Automation

Viewability is a concern for many of the CMOs and media planners we speak with. But what exactly is viewability and how can you ensure your ads are actually viewed by your intended audience? Watch this short video for some insights:

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Programmatic Media Buying, Campaign Automation

Now that all the advertising frenzy around the Super Bowl has died down, it’s time to gear up for March Madness.

The iconic college basketball championship tournament begins in less than a month on March 15 and runs through April 6.

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Hyper-Local Delivery

Brand marketing executives are starting to pay attention to the buzz around online video advertising, but really, it needs to be a focus. The seismic audience shift from TV to video viewing now has hundreds of millions of consumers ready to engage with brand messages across multiple screens.

But why does this shifting audience and the technology propelling them create such a once-in-a-generation opportunity for marketers? Here are four reasons....

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Campaign Automation