A CPM is a media measure that values the cost-per-mille (or cost-per-thousand impressions) for an ad campaign buy.
It’s a legacy from radio and TV advertising. Networks estimated the size of their audiences so they could calculate how many times ads were exposed to listeners and viewers (impressions) and place a dollar value on that number (CPMs).
Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Programmatic Media Buying, Campaign Automation
Viewability is a concern for many of the CMOs and media planners we speak with. But what exactly is viewability and how can you ensure your ads are actually viewed by your intended audience? Watch this short video for some insights:
Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Programmatic Media Buying, Campaign Automation
Now that all the advertising frenzy around the Super Bowl has died down, it’s time to gear up for March Madness.
The iconic college basketball championship tournament begins in less than a month on March 15 and runs through April 6.
Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Hyper-Local Delivery
Brand marketing executives are starting to pay attention to the buzz around online video advertising, but really, it needs to be a focus. The seismic audience shift from TV to video viewing now has hundreds of millions of consumers ready to engage with brand messages across multiple screens.
But why does this shifting audience and the technology propelling them create such a once-in-a-generation opportunity for marketers? Here are four reasons....
Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Campaign Automation
It's a common lament heard around the world:
"Not THIS dumb commercial again!"
Just what is it about most commercials that make them so annoying?
Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Campaign Automation
Video ad personalization can boost response rates by as much as 200%.
In other words, “version-izing” online video commercials for each of your locations and/or customer segments greatly increases the relevance of your message, engages viewers and gets them to take action.
Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting
