We know what a challenge it can be to plan and run YouTube TrueView campaigns. Mix in multiple flights, offers, locations, audiences, etc. and it can get tricky quickly.

Never fear. We make running complex TrueView video campaigns simple and worry-free.

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Campaign Automation, YouTube Advertising

Several months ago, we posted a Tipping Point Alert after the CEO of Omnicom Group's media operations told the Wall Street Journal that the agency had started advising its big brand clients to shift 10% to 25% of their TV ad budgets to digital video.

We felt that, as the shift in consumer viewing behavior accelerated toward multiple screens, other large agencies would follow Omnicom's lead and shift a growing volume of ad dollars to online video.

Now, we’re posting a second alert after the stocks of many big media companies recently dropped amid market reaction to Disney’s early August earnings call. CEO Bob Iger conceded that ESPN, Disney's dominant cable platform, had lost subscribers "...due to contraction of the pay-TV eco-system.”

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Hyper-Local Delivery, Programmatic Media Buying, Campaign Automation

We're huge proponents of YouTube's TrueView skippable video ad format because it delivers exceptional benefits to advertisers and agencies—e.g., they pay only for completed views, and gain near 100% viewability plus significant brand lift in almost every campaign.

That's why we saw Google's recent announcement as big news for us and the video advertising industry.

On Thursday, Neal Mohan, VP, Display & Video Advertising wrote that Google will no longer support buying YouTube advertising through the DoubleClick AdExchange (AdX) as of the end of this year.

Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Campaign Automation, Video Ad Viewability, YouTube Advertising

Would you like to know what goes into perfectly executed online video advertising campaigns? This is a glimpse not every video provider will give you.

Curious how to vet all the different video ad providers out there?

Want to know precisely what goes into killer video ad campaigns?

Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, Mobile Video, Video Ad Viewability, YouTube Advertising

What should you look for when it comes to a video advertising solution?

There seems to be a lot of confusion about what to expect from video, especially as it differs from other media you may buy such as TV and digital display. And with every new buzzword that emerges, it becomes harder to distinguish which factors matter most in choosing a video ad provider.    

To help de-clutter the process, we've put together a list of 10 things you should look for—based on our research into what advertisers and agencies want—and packaged them in new video advertising playbook.

Here are three of the 10 things you should look for in a video ad provider....

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, YouTube Advertising

In the first three articles of this series, we discussed how correctly planning and buying video advertising can triple the value of your media spend, i.e., deliver $300K value for every $100K you invest. To recap:

• Buy completed views, not impressions. That way, you can guarantee you get 100% direct return on ad spend (ROAS). Otherwise, your direct ROAS could average 40% or lower.
• Measure and value partial views. When you buy the right inventory on cost-per-completed-view (CPCV), the value of free partial views usually equals 110% to 175% of ad spend.
• Measure and value the “multiplier effect.” When you benchmark and measure brand lift and the effects on all your paid, earned and owned media, video ad campaigns return an extra 100% or more of added value.

Now, here’s the kicker…the 4 Ws of video ad value. Let's see how they add priceless value

Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Intelligent Optimization, Programmatic Media Buying, Micro-Targeted Delivery, Video Ad Viewability

Online video advertising is the fastest growing digital media, with worldwide revenues projected to hit $5 billion next year. This growth has created a lot of opportunities but also a lot of confusion.

One area of confusion for advertisers and agencies is just what to ask for in an online video advertising RFP. As a result, many RFPs are not as specific as they could be or they tend to fall back on familiar approaches that have worked for years with TV and traditional digital media.

Topics: Video Advertising, Personalized Video Ads, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, Video Ad Viewability

In a recent survey of advertising agencies, Response and Brand Lift were the second and third most valuable results they wanted from online video advertising campaigns. (See the first article in this series for an in depth discussion of the number one most valuable result—Completed Views.)

Here in Part 3 of our series, we’re going show you how to get your online video campaigns to drive so much added value from response and brand lift that it helps triple your Return on Ad Spend (ROAS) or more.

Topics: Video Advertising, Personalized Video Ads, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, Video Ad Viewability

A few weeks ago, we claimed CPMs were dead as effective media buying units for online video. (“RIP, CPMs” Mar 12, 2015)

Now, Google has given a big boost to that notion by going all in for Cost-Per-Completed-View (CPCV) media buying, which we’ve long championed. The company just announced that YouTube will roll out purchasing of TrueView via its demand-side platform, (DSP) DoubleClick Bid Manager (DBM) in coming months. 

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation

Programmatic buying, in its simplest form, is the automated real-time bidding and purchasing of digital advertising inventory. It is a powerful tool, but a relatively dumb one—a "go fetch" mechanism designed to buy digital media at the lowest bid for a broadly defined target audience.

But, as video reshapes the digital landscape before our eyes, the requirements for programmatic buying are also rapidly evolving.

Topics: Video Advertising, Personalized Video Ads, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery