We know what a challenge it can be to plan and run YouTube TrueView campaigns. Mix in multiple flights, offers, locations, audiences, etc. and it can get tricky quickly.
Never fear. We make running complex TrueView video campaigns simple and worry-free.
Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Campaign Automation, YouTube Advertising
We're huge proponents of YouTube's TrueView skippable video ad format because it delivers exceptional benefits to advertisers and agencies—e.g., they pay only for completed views, and gain near 100% viewability plus significant brand lift in almost every campaign.
That's why we saw Google's recent announcement as big news for us and the video advertising industry.
On Thursday, Neal Mohan, VP, Display & Video Advertising wrote that Google will no longer support buying YouTube advertising through the DoubleClick AdExchange (AdX) as of the end of this year.
Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Campaign Automation, Video Ad Viewability, YouTube Advertising
The short answer is: when it's a completed view.
Recent changes to YouTube’s TrueView in-stream video ads are designed to:
Topics: Video Advertising, Multi-Screen Reach, Video Ad Viewability, YouTube Advertising
Online video advertising growth is rapidly accelerating this year, with U.S. advertisers expected to spend more than $7 billion on video for the first time ever.
That's a 34% increase over 2014. (See infographic for spend breakdown by industry.)
In the first half of 2015, we saw many advertisers shift from one of these categories to another....
Topics: Video Advertising, Multi-Screen Reach, Programmatic Media Buying, Video Ad Viewability, YouTube Advertising
Would you like to know what goes into perfectly executed online video advertising campaigns? This is a glimpse not every video provider will give you.
Curious how to vet all the different video ad providers out there?
Want to know precisely what goes into killer video ad campaigns?
Topics: Video Advertising, Multi-Screen Reach, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, Mobile Video, Video Ad Viewability, YouTube Advertising
What should you look for when it comes to a video advertising solution?
There seems to be a lot of confusion about what to expect from video, especially as it differs from other media you may buy such as TV and digital display. And with every new buzzword that emerges, it becomes harder to distinguish which factors matter most in choosing a video ad provider.
To help de-clutter the process, we've put together a list of 10 things you should look for—based on our research into what advertisers and agencies want—and packaged them in new video advertising playbook.
Here are three of the 10 things you should look for in a video ad provider....
Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery, YouTube Advertising
Brand advertisers and their agencies have caught on in a big way to the massive audience shift that’s been occurring over the past 24 months from TV to multi-screen video.
In fact, a recent survey found that 70% have shifted TV ad money to video this year, including 35% of them that have shifted more than 40% of their TV ad budgets.1
Topics: Video Advertising, Multi-Screen Reach, Programmatic Media Buying, Mobile Video, YouTube Advertising
