A few weeks back, we posted the first part of this article, “Why Your Mobile Strategy Should Include YouTube Ads,” where we made the case that, because YouTube mobile apps are at the top of a couple key categories (apps installed and most used), incorporating YouTube mobile video advertising into your mobile media plans is a no-brainer.

Now, here are four more compelling reasons why you should absolutely include YouTube advertising in your mix if mobile is a focus for your brand—or your clients’ brands. (They’re all contained in a free, shareable info graphic, too.)

Topics: Video Advertising, Multi-Screen Reach, Mobile Video

Programmatic buying, in its simplest form, is the automated real-time bidding and purchasing of digital advertising inventory. It is a powerful tool, but a relatively dumb one—a "go fetch" mechanism designed to buy digital media at the lowest bid for a broadly defined target audience.

But, as video reshapes the digital landscape before our eyes, the requirements for programmatic buying are also rapidly evolving.

Topics: Video Advertising, Personalized Video Ads, Intelligent Optimization, Programmatic Media Buying, Campaign Automation, Micro-Targeted Delivery

4A's Transformation 2015 in Austin, Texas, March 22 – 25, is the annual event that brings together executives from various disciplines within the marketing, media and agency worlds.

As in prior years, these thought leaders and innovators are coming together to share the most up to date insights, experiences and success stories from their rapidly transforming industries.

Topics: Video Advertising, Programmatic Media Buying, Campaign Automation

A Measure of Quantity, not Quality

A CPM is a media measure that values the cost-per-mille (or cost-per-thousand impressions) for an ad campaign buy. 

It’s a legacy from radio and TV advertising. Networks estimated the size of their audiences so they could calculate how many times ads were exposed to listeners and viewers (impressions) and place a dollar value on that number (CPMs).

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Programmatic Media Buying, Campaign Automation

Viewability is a concern for many of the CMOs and media planners we speak with. But what exactly is viewability and how can you ensure your ads are actually viewed by your intended audience? Watch this short video for some insights:

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Programmatic Media Buying, Campaign Automation

Now that all the advertising frenzy around the Super Bowl has died down, it’s time to gear up for March Madness.

The iconic college basketball championship tournament begins in less than a month on March 15 and runs through April 6.

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Hyper-Local Delivery

When brands and agencies talk about their mobile ad strategies, most of the time they mean display and search. Let’s face it, mobile publishers’ ad inventories haven’t exactly been rife with video units.

But there is one video ad option that stands out as a prime choice for mobile marketers—YouTube.

Topics: Video Advertising, Multi-Screen Reach, Mobile Video

Brand marketing executives are starting to pay attention to the buzz around online video advertising, but really, it needs to be a focus. The seismic audience shift from TV to video viewing now has hundreds of millions of consumers ready to engage with brand messages across multiple screens.

But why does this shifting audience and the technology propelling them create such a once-in-a-generation opportunity for marketers? Here are four reasons....

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Campaign Automation

It's a common lament heard around the world:

"Not THIS dumb commercial again!"

Just what is it about most commercials that make them so annoying?

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting, Campaign Automation

Video ad personalization can boost response rates by as much as 200%. 

In other words, “version-izing” online video commercials for each of your locations and/or customer segments greatly increases the relevance of your message, engages viewers and gets them to take action.

Topics: Video Advertising, Personalized Video Ads, Audience Micro-Targeting